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Thursday
Jan272011

Superbowl + Salesforce 

 

The Wall Street Journal is reporting today that Salesforce.com has purchased airtime immediately before and after halftime at the Super Bowl for animated commercials that were developed with help from will.i.am, who will be performing during the halftime show with his band, Black Eye Peas.

 

Salesforce.com CEO, Marc Benioff, says he wants to reach the widest possible audience to share the good news of their product, Chatter, and the newest version launching January 31. The ads will feature a group of animated characters created by will.i.am called the "Baby Peas".

"We really need to launch Chatter.com in a big way." says Benioff. "I can't think of anything bigger to do than launch it at the Super Bowl."

 

According to the WSJ article, the ads will span the 30 seconds preceeding and 15 seconds following the halftime show. Regarding his newfound, hi-tech friends, will.i.am is quoted as saying,

 

"Geeks are cooler than the cool people...in my world, geeks are the coolest." 

-will.i.am

 

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