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Tuesday
Aug282012

Salesforce’s Next Billion Dollar Business  

Salesforce.com currently has six different lines of business: Salesforce Automation, Marketing, Collaboration, Customer Service, SFDC Development Platforms, and Human Capital Management. Salesforce Automation has already hit the $1 billion benchmark; this shouldn’t come as a surprise, especially after its recent deal, which is said to be the biggest deal Salesforce has made. If all goes according to plan, Marc Beniof, CEO of Salesforce.com, predicts the Customer Service, Development Platform, and Marketing will soon catch-up.

This prediction came up during a conference call he held with equity analysts last Thursday. The recent acquisition of customer service platform RightNow by Oracle has increased competition between Oracle and Salesforce.com. However, Benioff asserted that Marketing will be SFDC’s next $1 Billion. The new marketing product is built on the combination of two products acquired by Salesforce.com: Radian6, acquired last year for $326 million, is a social media engagement and monitoring platform and Buddy Media, acquired for $689 is a cloud-based social media marketing and campaign management platform. Benioff also noted that the combination of these two products will enable users to “listen, engage, advertise, and measure their social marketing programs.” He also added that BuddyMedia already manages %10 of Facebook ad spend.

 

As for the Human Capital Management arena, Benioff said that Salesforce.com will be unveiling the all new Work.com next month at their DreamForce ’12 event, which will be held in San Frnacisco in September. Work.com is a rebranding of their Rypple app, which was acquired last year for an undisclosed amount. “We’re working hard to integrate to deliver a full HR suite to our customers between Salesforce.com, Work.com, and Workday,” Benioff said.

 

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