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Platform, Platform, Platform

If we were attending a convention focused on Real Estate, we would hear the mantra "Location, Location, Location" but since we are at Dreamforce 2010, we are hearing "Platform, Platform, Platform!" Of course, not just platform, but Cloud Platform. This is the focus and the hype of Dreamforce 2010 and all of 2011. Thirty thousand attendees showed for the latest news from Salesforce. The anticipation is over, the announcements are made and now it is time to watch and see how it plays out. is not new to innovation or big announcements and this year is no different. Focused on the developer, adding and Heroku to the Salesforce arsenal is a great move.  This instantly broadened their offerings to developers, giving new and existing Salesforce customers the ability to expand beyond Apex and write applications in Java or Ruby.  I read one blog that called it the "wedding of the year"! 2011 will provide some interesting insight into this merger and what becomes of it. The possibilities of new products and new capabilities are intriguing.

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