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Oracle Acquires Eloqua 

Oracle Corp has agreed to buy Eloqua, makers of cloud-based marketing automation software, for about $810 million as it seeks to expand its cloud presence. This attempt by Oracle to stifle competition with Salesforce has sparked a series of acquisitions by companies like IBM Inc's acquisition of Kenexa and SAP AG's purchase of SuccessFactors. Also, Oracle, which came late to cloud computing, purchased RightNow Technologies for $1.5 billion last year. 

"The acquisition of Eloqua will add a leading market automation solution to Oracle's strong Salesforce automation products and the recently acquired RightNow call center automation solution,.." said Nomura Equity Research analysts."...We would expect Oracle to continue to make acquisitions in this space, to bolster its Fusion Applications suite and respond to competitive pressure in the applications market from SAP and" Nomura said.

It's important to note that Oracle's CEO Larry Ellison mocked cloud computing in 2008 as "complete gibberish".  Knowing Mr. Ellison though, I think he was mocking what marketeers were deeming cloud computing. He is a pretty smart guy in my opinion...

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Reader Comments (1)

Hi - great blog, so useful! Just an FYI that the cost was actually quoted as approx USD 817mm!! Think there was a typo on the 80mm. Thanks and keep up the great work.

January 28, 2013 | Unregistered Commenterandy

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