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Eloqua to Stay Friendly with Salesforce

After having been acquired by Oracle, Eloqua is said to have even tighter integrations with Oracle’s sales, service, and social apps. When Oracle acquired Elqoua back in December, customers were nervous and weary that Eloqua might not play nice with apps/platforms it currently integrates with.  However, on Monday, Oracle’s Applications Executive Steve Miranda and Eloqua CEO Joe Payne confirmed that preexisting integrations with third party apps/platforms, like Salesforce, will not be subsequently harmed.

“We’re also working with Microsoft Dynamics and even SAP, where we’ve built two integrations for new cloud applications in just the last three months,” Payne said. After this integration, customers will be able to use Eloqua with Oracle Social Suite and Oracle Social Marketing for launching campaigns on Facebook and other social media platforms.

“We aim to be the destination where marketers maintain all their buyer profile information and keep it up to date… If we can capture more information, we can help our customers know their prospects and customers better and build better-targeted marketing campaigns.”

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