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2013 Predictions On The Data Industry 

It has become a tradition that at the end of each year, predictions of what will happen the following year. I've been thinking about this and would like to share my top 3 predictions in the world of data!

  • Cloud is the New Norm: we’ve all seen how seems to do no wrong and has absolutely eradicated on-premise/legacy systems in a lot of organizations.  However, the focus has been all but on IT governance.  Because businesses want to leverage IT and don’t want it to slow them down, Cloud has effectively fulfilled their needs. However, a gap in the IT governance has yet to be filled by the Cloud. 2013 will be the year for Salesforce to do just that!
  • “Social Media” Disillusions: Companies have expressed great emphasis on social media given how powerful a tool it has become. However, many companies need to re-evaluate their strategies and learn how to leverage it effectively. Recently, IBM has reported that Twitter has contributed absolutely ZERO of the Black Friday traffic! This all suggests that “social” will be short-lived.
  • The CMO Takes Over the CIO: I realize this is merely a prediction, but there’s no doubt that recent debates have emerged about the CMO (Chief Marketing Officer) spending more time and money on Information Technology than the CIO (Chief Information Officer). This should not come as a surprise, IT buyers this decade have become much more intelligent than ever before.

This concludes my predictions for 2013, feel free to share yours in the comments below!

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